A staple in many enterprise organizations, the face-to-face roadshow is an effective way to connect prospects with product experts, partners and salespeople. Content can be crafted once, with different speakers in different cities, and a cookie-cutter approach can make execution fairly easy. If you fill the seats, a roadshow can certainly deliver a solid ROI.
But what if you don’t fill the seats? And what about all the cities you don’t visit for one reason or another? Prospects in tier 2 and 3 cities – or those cities that don’t even make the tiers – may be at just the right stage in the buying cycle. And the salespeople who cover those cities may be just the ones who need some extra sales support. Taking your roadshow virtual can be a powerful strategy to reach a broader audience and drive more deals through your pipeline.
What Is It?
A virtual extension of your physical roadshow content. Stream live video from the last city on your tour for a hybrid extension, or run a 100% virtual day that includes “lessons learned” in the field. Enable attendees to network with peers and enable sales reps to connect directly with the best prospects. You can even invite the individuals who attended in-person to join the conversation and share their stories about your solutions.
Why Do You Need It?
It’s all about pipeline and ROI. You already invested in creating an agenda, recruiting the right speakers and even buying the swag. A Virtual Roadshow can help you squeeze more ROI out of all that investment while building your pipeline across the country or around the globe.
Don’t forget – vote for your favorite virtual event use case for a chance to win a free virtual event program in 2015!
12 Days of Virtual Events: