This informative article—from an internationally-recognized trade show industry expert— examines six critical advantages virtual events provide over physical shows. The benefit areas identified include budget spend, market exposure, and lead generation.

BottomLine Briefing is an online publication focused on providing business intelligence for association executives. In this informative article, Green Line Strategies’ Principal Herman Baumann discusses how virtual trade shows are ideal for associations looking to reach new markets, better serve existing members, and open significant new revenue streams.

This brief Event Magazine article looks at a recent survey from Virtual Edge and George P Johnson in which 39% of respondents expect to increase their virtual event budget in 2010. And in a sign of growth for hybrid platforms, 37% are looking to combine both virtual and physical events.

This article examines the findings and methodology of a new report forecasting growth for the worldwide virtual conference market to be 56% over the next five years. Market Research Media is a privately held research company that relies on professional analysts in top managerial positions.

This in depth article looks at a comprehensive report that reveals that large corporations in the US are embracing the use of virtual meetings technology than their smaller counterparts. Conducted by George P. Johnson Experience Marketing, the study reveals 70% of companies with more than $250 million in revenue use virtual technology for presentations, meetings, trainings, and conferences.