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Translating Physical Events into Virtual Experiences (White Paper)
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Web Marketing Association names 6Connex and HP the 2009 WebAward winner for Best Computer: Hardware Website. Best websites are selected by judges who review the entire site based on seven criteria of 1) Design, 2) Ease of Use, 3) Copywriting, 4) Interactivity, 5) Use of Technology, 6) Innovation and 7) Content.
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This blog entry from IMASTE, a provider of leading global recruitment solutions, presents extremely compelling statistics on the carbon emissions saved by virtual events and tradeshows. It also provides a link to a Carbon Calculator for Events so marketing professionals can make their own comparisons on the bottom-line difference between virtual and physical events.
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This article examines a new first-of-its-kind virtual community created to help connect Microsoft Customers with qualified Microsoft Partners from around the globe. PartnerPoint has teamed with 6Connex to provide exciting keynote speakers, user tracks, and break out sessions in a unique virtual environment accessible 24-7.
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Computer Business Review magazine and the CBRonline.com provide targeted communications to reach the European business technology elite. This informative CBR article looks at the latest release of the Virtual Experience Platform and its innovative new features such as content weighting and the ability to set up separate conference rooms.
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This insightful and informative blog dissects the solid advantages virtual tradeshows provide to a strategic marketing program. The key benefits of cost, reach, exploration, eco-responsibility, lead generation and, most importantly, marketing to the Twenty-First Century Customer are presented in detail.