In 2009, Navistar was challenged with finding a new and cost effective way to deliver new product and service messages to “truckers” spread across the United States. The solution was the Navistar Virtual Parts Expo. Response to the Navistar virtual solution was immediate and impressive. Gerard Design, a full-service design communications firm, worked with Navistar to plan and implement this virtual solution leveraging the 6Connex Virtual Experience Platform. For Navistar, virtual technology proved to be an extremely effective, low cost, high impact strategy for reaching automotive customers and prospects.