Author: Leslie Horenstein

Top 6 Virtual Trade Show Benefits: Why Opt for a Virtual Trade Show?

Advances in virtual trade show software have paved the way for the exceedingly popular movement towards all-virtual sales experiences. Exhibitors and event marketing professionals everywhere are championing virtual trade shows for their relatively low costs and substantial ROI.  Here’s why. The ability to generate qualified leads directly from your office without having to run up

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How To Create An Engaging Virtual Environment

Creating a comfortable, engaging environment is vital for a successful virtual event, but how? We’ve put together eight ways you can create an interactive virtual event that will get attendees excited and engaged. Virtual environments are great for saving time and money, while having a broader reach. But the goal for creating a successful virtual

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Must Have Elements In Your Virtual Environment

You can choose from so many different types of virtual environments, making any of them look as life-like as possible. But there are five elements you must have in your virtual environment to insure it’s a successful one. There are so many different ways you can approach a virtual environment, from all of the visual

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You’ve Decided to Host a Virtual Summit—Now What?

Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting

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