Author: Leslie Horenstein

Top 6 Virtual Trade Show Benefits: Why Opt for a Virtual Trade Show?

Advances in virtual trade show software have paved the way for the exceedingly popular movement towards all-virtual sales experiences. Exhibitors and event marketing professionals everywhere are championing virtual trade shows for their relatively low costs and substantial ROI.  Here’s why. The ability to generate qualified leads directly from your office without having to run up

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The New Way to Present Benefits to Employees: Going Virtual

If you are creating an employee benefits communication plan, there’s a new way to think about how to best present benefits to employees. In traditional benefits fairs, less than half of the working populace actually understand the benefits available to them. If employees don’t understand benefits, then tons of goodies available to them can’t even

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You’ve Decided to Host a Virtual Summit—Now What?

Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting

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