After a webinar, you create e-mail campaigns, keep in touch with prospects, or repurpose the content into other content mediums, among other webinar follow-up best practices. And if you’re like most, you probably post the on-demand link somewhere on your website and watched views trickle in overtime. But what if there was another strategy to
Advances in virtual trade show software have paved the way for the exceedingly popular movement towards all-virtual sales experiences. Exhibitors and event marketing professionals everywhere are championing virtual trade shows for their relatively low costs and substantial ROI. Here’s why. The ability to generate qualified leads directly from your office without having to run up
If you are creating an employee benefits communication plan, there’s a new way to think about how to best present benefits to employees. In traditional benefits fairs, less than half of the working populace actually understand the benefits available to them. If employees don’t understand benefits, then tons of goodies available to them can’t even
Most seasoned virtual event marketers would agree that the first step to virtual summit mastery is a winning topic. After all, there’s a reason it holds the #1 spot on your virtual summit checklist. But what does it mean to have a successful online summit topic, and how do you choose one? Whether you’re running
Creating a comfortable, engaging environment is vital for a successful virtual event, but how? We’ve put together eight ways you can create an interactive virtual event that will get attendees excited and engaged. Virtual environments are great for saving time and money, while having a broader reach. But the goal for creating a successful virtual
You can choose from so many different types of virtual environments, making any of them look as life-like as possible. But there are five elements you must have in your virtual environment to insure it’s a successful one. There are so many different ways you can approach a virtual environment, from all of the visual
Content may be king, but for many virtual event producers, it’s all about the money. Whether you are a demand gen marketer with a big pipeline goal or a media company trying to monetize your audience, virtual environments can open up a world of new ways to put dollar signs front and center.
With the US unemployment rate just at or below 4% and even lower in key sectors like healthcare and technology, it’s a candidate’s market. Organizations of all types are forced to compete for top talent and leaving key jobs open for longer periods of time. With job seekers having the upper hand, how can you
Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting
Oracle OpenWorld, Microsoft Ignite, IBM InterConnect, and Dreamforce are all very large marquee conferences that attract thousands of attendees, include hundreds of sessions, and require countless hours of planning and very large budgets. Physical attendee estimates across these conferences range from 25,000 to well over 100,000.