Author: Mike Henry

Virtual Events vs. Physical Events: The Definitive Pro-Con List

Virtual event planning software is clearly on the rise, with lead generating virtual events consistently proving themselves as the most powerful weapon in the digital marketing arsenal.  With such powerful results, multi-sponsor marketing events that have always been predominantly physical are now turning into virtual summits. Companies are learning how to connect with attendees through

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Demand Generation Solutions: How Virtual Summits Can Drastically Drive Results

I can almost hear your marketing team gathering around their round table and discussing “What are the best demand generation solutions of 2020?” That’s when they come across the results-driven phenomena that are virtual summits, which includes benefits like: Expanding brand awareness Enhancing network opportunities Saving on physical event costs Increasing value and ROI But

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How to Launch a Virtual Event for Lead Generation

You’ve heard correctly: Virtual events generate tons of leads. How do virtual events generate leads? While virtual summits offer the traditional benefits of trade shows (accelerating brand awareness and marketing your product/service), they also cast a larger net to your pool of prospective clients, have fewer time restrictions, and improve the quality of leads through data collection. It

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