6Connex, the global leader of cloud-based virtual events, today announced Luiz Martins joined the thriving software company as Chief Marketing Officer. Bringing 25 years of sales and marketing leadership experience in the technology industry, Luiz will spearhead all marketing efforts and help strengthen the brand as 6Connex continues to grow in size and expands its client base.
“From my first conversations with Ruben and the team, I was excited about the opportunity to grow the 6Connex brand. The international demand for virtual event solutions that can effectively reach customers, talent, and internal employee communities globally has been growing exponentially, and this is intensifying as companies have switched to online event formats during the pandemic. The 6Connex virtual events platform leverages state-of-the-art features and functionality to enable teams to connect with target audiences worldwide, and I’m eager to showcase the team and the technology,” commented Luiz.
Before joining 6Connex, Luiz served as VP of Global Marketing at Esko, a $1B Danaher operation, where he led a global marketing team and had direct responsibility for P&L in LATAM. He has also held leadership positions for other multinational companies such as 1WorldSync, where he developed a proven track record of driving innovation and market adoption across the technology and Software-as-a-Service (SaaS) products.
“We are excited to welcome Luiz and his impressive industry experience to our growing 6Connex team,” said Ruben Castano, CEO of 6Connex. “Since March, our virtual events business has grown by more than 20 fold and our employee team has tripled in size. We know Luiz will be an important player in our continued expansion by building more corporate awareness and strengthening our internal resources.”
Earlier in his career, Luiz was a partner and manager for a startup company funded by J.P. Morgan and Morgan Stanley. Prior to this role, he was a sales director for Mitsubishi Americas for 10 years, where he established distribution and grew the market share for technology products.
Luiz holds a bachelor’s degree in business and an MBA in marketing from Escola Superior de Propaganda eMarketing, in Rio de Janeiro, Brazil.
To meet customer needs and deliver on its aggressive product roadmap, 6Connex also hired Henry Tran as CTO in June. Henry is overseeing the company’s product strategy and development and is leading the engineering and infrastructure teams.