You’ve heard correctly: Virtual events generate tons of leads.
While virtual summits offer the traditional benefits of trade shows (accelerating brand awareness and marketing your product/service), they also cast a larger net to your pool of prospective clients, have fewer time restrictions, and improve the quality of leads through data collection. It also doesn’t hurt that they save you a big chunk of change and time in the process!
Here is our step-by-step guide on how to launch a virtual event for lead generation so you can get a head start on planning yours today!
To create lead generations, you first need an audience. Use the following tip to design a dynamic virtual event that incites participation from both sponsors and attendees.
Knowing the vision for your summit and the number of potential attendees is indispensable to have when approaching speakers and/or sponsors.
*Insider Tip: Pre-registering attendees will be a good selling point to speakers so you can give them an indication of their potential reach.
If attendees have registered for your virtual summit, you already have a list of qualified leads to pull from. This means, you better bring your sales A-game. Try the following sales-minded preparation when planning for your virtual summit:
Virtual events trump brick and mortar events because of their inherent accessibility and low barriers of entry. Capitalize on this for more lead generation by doing the following:
Lead generation continues long after the event closes its virtual doors. The data collected at virtual summits and conferences can help you nurture current leads and generate future ones. Here’s how to actually use it!
Here’s the biggest perk: Your event doesn’t have to be limited to just one day. Here is how going virtual enhances your engagement and boosts your possible leads.
Time restrictions are non-existent when you go virtual – you just have to choose what style best represents your brand.