Any event planner knows that foot traffic is the big draw when it comes to physical trade shows, conferences and other similar events. But are the attendees that show up at these events really connecting with your company? There’s a lot of valuable time, effort and potential cost put into motion when it comes to creating a memorable event, whether it’s a physical or a virtual one. With technology being so readily available and portable, companies are finding it hard to quantify the costs of coordinating a physical environment and users are reaping the benefits of not having to travel or lose valuable work time. So the question is – How is an online user’s experience different than that of a physical event attendee? And does one produce better results than the other?