The definition of inclusion is “equal access to opportunities and resources for people who might otherwise be excluded” – a premise at the very core of today’s virtual event offerings. In a world where we are staying home and practicing social distancing, virtual events and their myriad features are connecting individuals worldwide who “might otherwise be excluded” in an effective, engaging and interactive manner.
As the world changes, firms are finding ways to adapt to these changes. For example, one of the four “P’s” in marketing is “Place.” From manufacturing to retail, “place” is now online, forcing many corporations to embrace digital technologies that enable everything from workforce collaboration to online purchasing. In fact, according to a recent study from McKinsey Global Survey of Executives, funding for digital initiatives has increased more than anything else, including increases in costs, tech personnel, and customers.
While some companies may have initially been reluctant to e-procure, e-invoice and e-chat, most are finding there are many perks to virtual technologies, and one of the primary benefits is inclusivity. Virtual events in particular embody inclusivity, and companies across industries are leveraging virtual event technology to reach their current target market as well as new markets without the limits of physical place or proximity. These companies repeatedly cite three key benefits of virtual event environments:
And speaking of virtual happy hours and team building, companies should be sure to build virtual event agendas that include gaps for networking and peer-to-peer engagement to promote organizational culture. According to research conducted by EY’s Center for Talent Innovation, “39% of respondents feel the greatest sense of belonging where their colleagues check in with them, both personally and professionally.”
Accelerated by the pandemic, digital proficiencies have changed the way businesses operate, and users have become more comfortable with technology, including virtual environments. As summarized in our latest webinar “Plotting Your Virtual Event Strategy for 2021,” the technology hasn’t changed, but the perception behind the technology has.