HELLO Voelkel IT is a German company that advises larger organizations how to effectively use online tools to communicate better. The company had previously resold a local German Virtual Event platform when they came to 6Connex. Voelkel IT took what started out as a client relationship and launched what is now a thriving business endeavor.
The initial discussions focused on how to re-launch the Voelkel IT’s Virtual Events offer. Both sides wanted a solid offering for the German market, and both were prepared to invest resources to adapt to the local market.
Since the launch of the partnership 6Connex and Voelkel IT together have launched a Virtual Event for the German market that was run by Voelkel IT. The event was a success and lead generation kicked-in immediately after the event.
“6Connex was prepared to listen to what is needed in our local market, and have assisted us with integration of German Software Tools inside of the Virtual Event.”
– Jürgen Voelkel, CEO, Voelkel IT
The strategy was to lead by example by creating a Virtual Event where sponsors were invited to participate. Since Jürgen had already presented a successful Virtual Event he was able to clearly showcase the vast benefits and a few of the kinks that he encountered.
By creating his own Virtual Event, Jürgen was able to generate direct business and direct profits.
Attendees were quickly intrigued by the virtual platform’s instant access to various content, webinars, training rooms, and social media/networking tools. Participants from all over the globe were astounded by their capacity to view a live format from the convenience of their desktops, tablets, or smartphones.
Within 6 months of launching the initial Virtual Events with multiple clients, Voelkel IT’s clients whose initial license expired extended their contracts for a new 12-month period. The ability to effectively communicate product information, training, and education has proven immeasurable to business development. Virtual Events reselling offers these capabilities and more.
“Working with 6Connex we have been able to listen to the local market and become a strong voice in the German Virtual Events industry. 6Connex has proven to be a partner that delivers the platform, but also assist us on the business side of our partnership to make sure that Voelkel ITK are a competitive player in Germany.”
– Jürgen Voelkel, CEO, Voelkel ITK
“We knew from the start that we didn’t want to go in with a view to implement a US vision in Germany. Working with local partners like Voelkel ITK allows us to be responsive to needs in different markets.”
– Mike Nelson, CEO, 6Connex
The partnership with 6Connex set out to re-establish Voelkel IT in the German market. The strategy was to lead with example and create an event where sponsors were invited to participate.
The goal with the initial event was to establish Voelkel IT as a credible voice for German companies to come to for advice on Virtual Events.
The long -term goal with the initial Virtual Event was to create a strong lead-flow for direct business with companies wanting their own Virtual Event.
“We knew from the start that we didn’t want to go in with a view to implement a US vision in Germany. Working with local partners like Voelkel IT allows us to be responsive to needs in different markets.”
– Mike Nelson, CEO, 6Connex