The fierce competition for attention in today’s virtual world makes it all the more important for businesses to scout out fresh ideas that will help them engage with their prospective clients. Many marketers have picked up on the new valuable trend of hosting virtual summits: An educational, webinar-like event growing in popularity among organizations for
I can almost hear your marketing team gathering around their round table and discussing “What are the best demand generation solutions of 2020?” That’s when they come across the results-driven phenomena that are virtual summits, which includes benefits like: Expanding brand awareness Enhancing network opportunities Saving on physical event costs Increasing value and ROI But
Most seasoned virtual event marketers would agree that the first step to virtual summit mastery is a winning topic. After all, there’s a reason it holds the #1 spot on your virtual summit checklist. But what does it mean to have a successful online summit topic, and how do you choose one? Whether you’re running
Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting
Oracle OpenWorld, Microsoft Ignite, IBM InterConnect, and Dreamforce are all very large marquee conferences that attract thousands of attendees, include hundreds of sessions, and require countless hours of planning and very large budgets. Physical attendee estimates across these conferences range from 25,000 to well over 100,000.
In preparation for hosting the world’s largest virtual HR conference in 2017, BambooHR turned to 6Connex for its easy-to-use and highly configurable platform.
Have you or your staff spent countless hours sitting at a tradeshow or conference, wishing you could follow people around and write down everything they do and say? Just think what you could sell each and every person if you knew just what they read and said! Hosting a virtual event can give you quality
Field marketing for many enterprise organizations aims to support field sales reps in directly connecting with prospects and customers. If you know sales reps, you know they are not always the easiest audience to please. They continually want new tools, new contacts, new ideas. If you’re successful in capturing the attention of prospects, however, you’re
Last week I shared six initial ideas for adding more value to virtual event or virtual conference sponsorships, and specifically to sponsor virtual booths. This week, I have a couple more ideas around booths, as well as a few ideas to help extend the sponsorships throughout your virtual conference. Here we go: 1 – Preparation