Many enterprise organizations rely heavily on a partner network for sales, service and support. These channel partners are a critical extension of the organization and as such, they need comprehensive training and education, along with regular communication and oftentimes lots of “personal touch.” If you manage a channel program of any size, you know how
Any event planner knows that foot traffic is the big draw when it comes to physical trade shows, conferences and other similar events. But are the attendees that show up at these events really connecting with your company? There’s a lot of valuable time, effort and potential cost put into motion when it comes to
Virtual Job Fairs are a win-win for job seekers and companies. While it’s an inexpensive way for employers to meet potential employees, you can share your LinkedIn profile and resume with companies that are hiring. You might be able to have an initial, albeit brief, interview with a hiring manager — without having to leave
Last week I shared six initial ideas for adding more value to virtual event or virtual conference sponsorships, and specifically to sponsor virtual booths. This week, I have a couple more ideas around booths, as well as a few ideas to help extend the sponsorships throughout your virtual conference. Here we go: 1 – Preparation
It’s already the third week of August, time to say goodbye to summer break and get back to business. For many, that means diving into the weeds of a virtual event or virtual conference program. If you’re working on a virtual event that involves sponsors or partners, we thought it might be a great time
With travel becoming more expensive and less convenient than ever and technology becoming more savvy, companies are using virtual destinations to create intricate corporate events that mirror live hosted ones. Sales Kick Offs in particular, are becoming more streamlined into virtual events. There are many advantages to choosing a virtual SKO over a physical one.
If your company’s fiscal year starts January 1, it’s a good bet your sales team is under the gun to close out the year strong. At the same time, sales leadership is already thinking about how to kick off 2015 with a bang, with sales training, goal-setting and lots of team building – very likely
If you’re a B2B marketer, chances are good that you hosted a few webinars in 2017. While webinars are a marketing staple, they are not going to help you stand out from the competition because 99.99% of your competitors are doing them as well. Here are some ideas to standout! Virtual Tradeshow or Virtual Conference
What would you do if you owned an entire office building or campus? Or if you owned a convention center? Would you invite a bunch of customers or partners or employees to show up one day, have conversations, exchange cards, then shut the doors and turn off the lights and tell them they can come
A staple in many enterprise organizations, the face-to-face roadshow is an effective way to connect prospects with product experts, partners and salespeople. Content can be crafted once, with different speakers in different cities, and a cookie-cutter approach can make execution fairly easy. If you fill the seats, a roadshow can certainly deliver a solid ROI.