Offer Experiential Marketing & A New Retail Experience with Virtual Venues

Experiential marketing, also called experiential brand marketing, grassroots marketing, engagement marketing, or live marketing, is a way for brands to connect with consumers through experiences. Though these experiences are typically in person, they often have digital components, with the whole package designed to bring a brand to life in a big, meaningful way. 

Marketing experiences can range from pop-up stores to virtual events to parties to interactive installations. They range in scope from intimate events to celebrity or influencer partnerships. There is no limit—as long as the experience makes sense for the brand, supports its marketing goals, and delivers surprise and delight for customers.

Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. At the heart of experiential events is the intention to include attendees in a meaningful, action-oriented way. It’s one of the most powerful forms of marketing. If done right, they boost ROI and strengthen the reputation of a brand.