Back to Basics—What Are the Benefits of Virtual Events?

The team here at 6Connex lives and breathes virtual events, so we understand why companies invest the time and the money. One of the most obvious benefits—and the one that often drives companies to try a virtual event for the first time—is cost savings. However, almost every company that tries a virtual event discovers many more benefits and reasons to integrate virtual environments into their regular communications with prospects, customers, partners and employees.

Content may be king, but for many virtual event producers, it’s all about the money. Whether you are a demand gen marketer with a big pipeline goal or a media company trying to monetize your audience, virtual environments can open up a world of new ways to put dollar signs front and center.

With the US unemployment rate just at or below 4% and even lower in key sectors like healthcare and technology, it’s a candidate’s market. Organizations of all types are forced to compete for top talent and leaving key jobs open for longer periods of time. With job seekers having the upper hand, how can you get smarter about recruiting? 

Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting virtual booths, showcasing complementary solutions with immediate access to resources and salespeople. Done right, virtual summits are helping companies like BambooHR and Hootsuite achieve incredible ROI.

Oracle OpenWorld, Microsoft Ignite, IBM InterConnect, and Dreamforce are all very large marquee conferences that attract thousands of attendees, include hundreds of sessions, and require countless hours of planning and very large budgets. Physical attendee estimates across these conferences range from 25,000 to well over 100,000.

The 6Connex clients just keep on innovating. If you’re not yet sure how you can use a virtual event to engage your prospects, employees or partners, the latest programs launching on our virtual environment platform just may give you some great ideas.

Where the Rubber Meets the Road—What Do Employees Think?

Once you’ve studied the benefits of virtual sales meetings and made the decision to move forward with a virtual sales kickoff or a virtual sales enablement program, and you’ve invested in both quality content and an engaging, fun experience, how will your employees react? Will they feel shortchanged and unmotivated? Will they really learn anything in this new model?

In our last article, we reviewed numerous advantages of virtual sales meetings. Of course we’re big fans, and we see the benefits in action through the eyes of our clients.

Every week, more enterprise organizations are seeing the value in virtual sales meetings like virtual sales kickoff and sales enablement programs. Moving sales training programs from physical, in-person events to virtual ones can yield many benefits, including cost savings, increased learning opportunities, and broader reach across the organization. However, there are a few potential disadvantages that need to be considered.

Online virtual events are here, and they are now the center of corporate event planning. Here are four ways to ensure that your virtual event is a success.

Harness the power of virtual events to connect with a global audience