Field marketing for many enterprise organizations aims to support field sales reps in directly connecting with prospects and customers. If you know sales reps, you know they are not always the easiest audience to please. They continually want new tools, new contacts, new ideas.
If you’re successful in capturing the attention of prospects, however, you’re on the right track to making your reps happy. Help those same reps become advisors and resources for customers, and you’re on the way to a win. Of course it’s always about the content, whether that’s face-to-face or online. Connect the dots and enhance your value in all directions with a virtual hub for field marketing.