Category: Blog

How to Launch a Virtual Event for Lead Generation

You’ve heard correctly: Virtual events generate tons of leads. How do virtual events generate leads? While virtual summits offer the traditional benefits of trade shows (accelerating brand awareness and marketing your product/service), they also cast a larger net to your pool of prospective clients, have fewer time restrictions, and improve the quality of leads through data collection. It

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You’ve Decided to Host a Virtual Summit—Now What?

Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting

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